Online Marketing

You have a great new site - what now? As we all know, any online investment has to deliver a suitable ROI. Planning a marketing campaign after your website has launched, is a luxury website owners cannot afford. From the start of the website build process, we include elements for greater success, whether it is highly 'indexable' URLs, carefully planned architecture and page naming, or simply the right copy weight per page. Effective customer acquisition therefore involves a careful balance of the right type of SEO (search engine optimisation), online advertising and viral campaigns sometimes in conjunction with offline marketing.

Email marketing and analytics
If you are serious about staying in touch with your customers, then email cannot be ignored, the real question is how to make the most of it creatively, and to look out for the technical potholes.

Website and performance analytics and optimization
We are often asked to install, report on, and maintain website analytic software. This applies to all clients, and is particularly effective for ecommerce or portal based websites.

Online strategic consulting
At times you may feel that you have the ultimate online idea. We will help you explore it on all strategic levels rather than simply launching straight into development. Make the most of our expertise to shape and explore any new or current projects.